On September 12, 2023, Apple held its annual autumn product launch. The highly anticipated new flagship iPhone 15 series has been unveiled, with four models available: iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max.

IPhone15/15Plus

iPhone15/15Plus are equipped with OLED Super Retina displays, measuring 6.1 inches and 6.7 inches respectively, and adopt a smart island design. In terms of screen quality, the outdoor peak brightness is 2,000 nits, twice that of the iPhone 14, and supports 1,600 nits Dolby Vision.

iPhone 15 and 15 plus are available in five colors: pink, yellow, green, blue, and black, and are equipped with a Ceramic shield on the front of the body.

In terms of environmental protection, 75% of the aluminum used in the frames of the iPhone 15 and 15 plus comes from recycled materials, and 100% of the cobalt comes from recycled materials. In terms of weight, the iPhone 15 is 171g and the iPhone 15 Plus is 201g. In terms of battery life, Apple's official data has not changed from the previous generation products. In terms of imaging, these two models are equipped with a 48-megapixel main camera, 100% focus pixels, f1.6 aperture, and can display 2x lossless cropping and zooming. There is also a 12-megapixel ultra-wide-angle camera that can achieve 2x zoom and shoot 4K video.

As for processor, the iPhone 15 and 15 plus use the A16 Bionic processor, which is the same processor as the iPhone 14 Pro version. The standard version is also equipped with a second-generation UWB chip, which expands the connection range and enables precise searches in "Find My".

As for storage, according to media spin9, the storage of iPhone 15 and 15 plus is 6GB. In terms of functionality, iPhone 15 uses a more advanced machine learning model to filter your voice in noisy call environments. You can select "Voice Isolation" to automatically cut off background noise. In terms of interface, the standard version uses a USB-C port to support charging, data transmission, audio and video design.

iPhone 15 Pro/15 Pro Max

The iPhone 15 Pro and Pro Max are 6.1 inches and 6.7 inches respectively, both have Super Retina XDR displays that support ProMotion, and support always-on display and the new standby mode in iOS 17. In terms of body, the Pro version uses a new titanium body with a brushed surface treatment, which is stronger, more durable, and lighter. The Pro version has the narrowest bezels on the iPhone, and the body size is reduced without affecting the display size. Thanks to the use of titanium, the iPhone 15 Pro is 187g and the iPhone 15 Pro Max is 221g.

In terms of battery life, the new phone still provides the same battery life as the previous generation product. In terms of color matching, the Pro version is available in four colors: black titanium, white titanium, blue titanium, and natural titanium.

In terms of buttons, the Pro version uses Action button instead of mute switch. You can switch between ringing and muting by holding down the Action button, with tactile feedback indicating the change in status. You can also customize button functions.

As for processor, the Pro series is equipped with the A17 Pro chip, which is the world's first 3nm process chip with 19 billion transistors. It is equipped with a six-core CPU and a 16-core neural engine, which can accelerate machine learning and support more accurate automatic correction and image processing. It extracts themes from AV1 and has a dedicated ProRes, Pro display engine and AV1 decoder engine.

Similarly, the Pro version is equipped with Apple's second-generation ultra-wideband chip and a USB-C port, and the Pro version interface supports USB 3, which is 20 times faster than USB 2, and can directly save videos taken by the iPhone to an external hard drive.

In terms of imaging, the new phone is equipped with a more advanced 48-megapixel main camera, which has a larger sensor than the iPhone 15. It uses a new coating to reduce lens glare and provide better low-light performance for portrait and night modes. There's also support for taking full-resolution HEIF photos using Apple's AI system, and you can change the default lens and shoot at multiple focal lengths (24mm, 28mm and 35mm) within the main camera.

In terms of telephoto, the two models of the Pro version are differentiated. The Pro is equipped with a 3x telephoto camera, and the Pro Max provides a 5x zoom with a focal length of 120 mm. The new telephoto lens on the two Pro models uses a groundbreaking quadruple reflective prism design, combined with Apple's most advanced anti-shake system to date, including optical image anti-shake technology and an autofocus 3D sensor displacement module.

The two models of the Pro version support the next generation portrait mode; they also support shooting spatial videos and can be linked with Apple Vision Pro.

Overall, Apple's iPhone 15 series new device did not experience a significant price increase as previously reported, but it remains Apple's classic pricing method. Similar to the previous generation products, the iPhone 15 standard version has an average price/performance ratio, while the iPhone 15 Pro version is more suitable for professional photography enthusiasts, but priced higher.