Early this morning, Apple's new product launch event officially held, and many new products arrived as scheduled.

New Color iPhone 13 Series

The iPhone 13 series, which has been released for a while, brings a brand new color scheme.

Among them, the iPhone 13 series has a forest-type green color scheme, and pre-orders will be accepted from March 11; the slightly higher-positioned iPhone 13 Pro series offers a new lighter alpine green color, which will also be available for pre-orders from March 11.

The New Generation iPhone SE

The long-exposed new generation of iPhone SE has officially arrived. Its core is equipped with the same A15 chip as the iPhone 13. It adopts the iconic glass backplane and aluminum metal design, and provides three body colors: midnight blue, starlight white, product red; it is equipped with 4.7-inch retina HD display and home screen key supporting touch ID.

Thanks to the deep integration of A15 chip and IOS system, the battery life has also been upgraded. Compared with the previous generation of iPhone SE, the video playback time is up to 2 hours; It also brings 5g support and 12 million image system. And the photography style function can lock the favorite tone and color temperature settings.

The new ‌iPhone SE‌ starts at $429, up from $399 in the current phone. Preorders start Friday, shipping March 18.

New iPad Air

The new iPad Air has officially arrived. The core is equipped with the M1 chip, the 8-core CPU is up to 60% faster than the previous generation, and the 8-core graphics processor is up to 2 times faster.

Equipped with a 10.9-inch Liquid Retina display that supports original color display, P3 wide color gamut, and an anti-reflective coating; a 12MP ultra-wide-angle front-facing camera supports centering of characters.

At the same time, it also brings 5G support, and compared with the previous generation, the transmission speed of peripherals such as hard drives, docking stations, cameras, etc. connected by USB-C can be increased up to 2 times. The iPad Air supports a variety of accessories, including the second-generation Apple Pencil.

Available in space gray, pink, purple, blue, and starlight colors, the price starts at $599 for the 64 GB version and $749 for the 256 GB version. Optional wireless LAN models, wireless LAN + cellular network models.

M1 Ultra

A new member of the M1 chip family - M1 Ultra.

M1 ultra chip is composed of two M1 Max chips. The media processing engine resources are doubled, and can support playing up to 18 8K prores 422 video streams at the same time.

It brings up to 3.8 times the CPU speed and 4.5 times the graphics processor speed.

Mac Studio

The new Mac Studio offers M1 Max or M1 Ultra core support.

The overall body design is compact, 7.7" square on the bottom, 3.7" tall, and can be placed directly under the monitor. A groundbreaking cooling system is also installed in it.

The Mac Studio has a total of 12 high-performance ports on the front and back, which can connect up to four Pro Display XDR monitors and a 4K TV, as well as an advanced headphone jack, starting at $1,999 (512GB solid-state drive).

Studio Display

Apple also brought a new Studio Display, which provides screen support for its devices. It adopts a full-screen design with a narrow frame, combined with a metal casing, and the maximum angle of the bracket can be adjusted to 30 degrees.

This screen is 27 inches in size and supports 1 billion colors, P3 wide color gamut, and original color display technology. It is a 5K retina display.

The Studio Display is equipped with a 12 million ultra-wide-angle camera with a 122-degree viewing angle. At the same time, it also has the guarantee of A13 chip, which realizes the centering function of characters on Mac for the first time. It offers a six-speaker system with four vibration-cancelling woofers, two high-performance tweeters, and support for spatial audio.

The Studio Display has three USB-C ports, a Thunderbolt port, and can charge compatible Mac notebooks. In terms of pricing, Studio Display starts at $1,599, providing standard glass, Nano-texture glass, and different bracket options.